Ravenswood School for Girls
The task was to refresh the Ravenswood brand and develop new collateral to be used for enrollments. Strategy sessions were held with both staff and pupils to help focus on the Ravenswood point of difference.
A new suite of brochures was created to outline the areas that make Ravenswood unique. 'Beyond the expected' was the positioning line that formed the platform for communicating all the advantages and aspects the school offers prospective children and their parents.