Connector Motorways

We launched both the Lane Cove Tunnel and the Falcon Street Gateway based on market research which told us half the target market just wanted facts, the other half wanted a more entertaining style. This led to two campaigns that focused on the consumer insight of a simple value choice to save time and frustration and better connect people and places.

Creative overview

Creative elements used included direct mail to residents of how to enter/exit every step of the way. We also introduced the tunnel to people along our catchment area via a catchy cinema commercial. Radio, press, bus backs, billboards and online advertising were used pre and post opening.

About Us

We have worked across a wide range of industries for over 25 years helping create and build brands. We draw from our experience working for local, national and multi-national companies.

Contact Info

PO Box 270
North Sydney 2059

0411 258014