Sydney Airport Parking
Sydney Airport Parking wanted an agency to develop strategy and creative to promote airport parking at their new multi-storey car parking facilities. Although the perception comes across as expensive, drivers can actually park right next to the terminal from as little as $132 for 7 days when they book online. Our task was to change behavior to encourage more motorists to book online.
A series of billboards, radio, press and online advertising was used to communicate the advantages parking right at the airport through booking online.